ON
THE
LOOKOUT
Enterprising
bride on a budget, Camille Hugh - Wallace, was always looking for ways
to have a beautiful, glamorous wedding without breaking the bank. As
such, she was glued to glossy wedding magazines, extravagant wedding TV
shows, and the like, trying to find ideas and coming up with creative
ways to recreate their "look" for "less".
One day
while searching the popular wedding blogs, Camille took notice of an
extravagantly equisite wedding that featured loose rose petals packed
down a wedding aisle to create a petal path. The romance,
sophistication and richness the petals added were a culmination of all
the things she wanted for her own special day but first, there were a
few hurdles to overcome.
A
SIGNATURE PRODUCT
There
was the concern over the possible stains real petals would make to her
white gown as well as the high cost associated with the sheer amount of
petals needed to cover her 50 foot 'aisle'. Additionally, with a
rooftop wedding ceremony that would double as the same space for the
cocktail hour and no wedding planner, she had to figure out a way to
get the petals in place, keep them there against the wind and easily
clear it away for a quick and seemless transition process.
Never
one to back down from a challenge, she set out to make a pre-petalled
asile runner that could be easily transported and unraveled after
searching for the perfect solution on the market to no avail. With
weeks of research and planning as her guide and the help of her fiance,
siblings and mother the prototype of the first petal carpet was
complete.
The end
result was a gorgeous, hassle free and stain-resistant product hand
made of life like petals which "created a breathtaking and grand
entrance that made the first steps into marriage unforgettable".
GROWING
THE BUSINESS
Equipped
with the tremendous positive feedback about her petal aisle runner, and
after being asked if she could create them for other brides, Petal
Happy was born, with Camille filling her first order in late 2008.
Today,
Petal Happy sells petal aisle runners, petal valley aisle runners,
gazebo petal carpets, petal carpet cutouts and patterned printed
runners to Brides seeking a like-wise spectacular intro on one of the
biggest days of their life.
Petal
Happy is also in the process of partnering with select upscale NY
venues and wedding and event planners to provide her petal carpets on a
rental basis.
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